BCCI announced that Adidas will be the new kit sponsor of the Indian team. The deal will begin with the WTC 2023 Final next month and end in March 2028, which will see Adidas becoming the official kit sponsor of the Indian cricket team.
Indian Cricket Team New Jersey Kit
The deal is worth INR 350 crore or INR 70 a year but there has been no official word on it. The German company will replace Kewal Kiran Clothing Ltd, maker of Killer Jeans which filled in temporarily after MPL exited the kit sponsorship deal.
India Cricket Team will wear the jersey for all three formats of men’s, women’s and age-group cricket
Regarding the announcement, BCCI’s official statement reads “The global sportswear brand will now design and manufacture jerseys, kits and other merchandise for India’s Men’s, Women’s, and U-19 teams
The Board of Control for Cricket in India (BCCI) & adidas has today announced a brand-new partnership as the kit sponsor for the BCCI. The contract, which runs through to March 2028, will give adidas exclusive rights for manufacturing kit across all formats of the game.
Adidas will be the sole supplier for all match, training & travel wear for the BCCI- including the men’s, women’s & youth teams. Starting June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals.
Cricket remains the most popular sport in India, as well as experiencing continued expansion all over the world – sellout crowds, increased elite competition and grassroots growth. Indian cricket has also evolved exponentially with a world class youth system that reliably produces great athletes, a leading domestic league and a cricketing identity that is revered globally.
The partnership between the BCCI and adidas will drive the sport forward both on and off the pitch with the sports brand bringing its innovative designs and expertise to Indian cricket.
adidas has a long history of equipping some of the best teams in the world with footwear and apparel, created to be the best for the athlete. The BCCI and adidas will also bring their partnership to life by inspiring the next generation of young cricketers and growing the game for all”.
Indian cricket team training kit sponsored by Adidas. Dravid and Umesh Yadav 😍 pic.twitter.com/ffLwjYtKJg
— Times of Sports (@timesofsports) May 25, 2023
Sources add that the BCCI-Adidas partnership has multiple components, including a sponsorship fee, royalties from the sale of merchandise, and kitting for players and support staff. As per the deal, Adidas will be paying ₹75 lakhs per match.
Nike, which had a deal with the BCCI until September 2020, was paying ₹88 lahks per match to the BCCI. The BCCI will also get a royalty of ₹10 crores per year on the merchandise sold by Adidas over the next five-year cycle.