Pakistan Cricket Board (PCB) has announced that TikTok will sponsor the official anthem of the HBL Pakistan Super League 7 i.e. PSL 2022.
It has already been confirmed by the organizers that the melodious duo of Atif Aslam and Aima Baig will sing the official anthem of the PSL 2022. The anthem will be produced by Abdullah Siddiqui.
The first teaser and the original anthem will be officially launched by the organizers on the digital platform name TikTok before the start of the tournament and the board is quite happy with the partnership of the Pakistan Super League and TikTok for the upcoming edition.
Chief Operating Officer PCB Salman Naseer: “The HBL Pakistan Super League anthems have a fan base of their own and each season we have produced quality anthems that have ignited passion and excitement both in Pakistan and around the world. This season, we are upbeat and excited about a brilliant collaboration between Pakistan superstars Atif Aslam and Aima Baig with Abdullah Siddiqui.
“We want to thank TikTok for coming on board with us as the anthem partner, the TikTok platform is synonymous with entertainment and I am confident this anthem will help generate great excitement on the platform. In recent days, we have made two strategic partnerships with TikTok and I am confident that these two partnerships will provide Pakistan cricket and entertainment fans some world-class content.”
Head of Brand Marketing TikTok, Middle East, Turkey, Africa, and Pakistan Paul Katrib:
“It brings us real excitement to sponsor the official anthem of the HBL PSL this season. TikTok is fast becoming the home of cricket fandom in Pakistan. We know what cricket means to our Pakistani community and want to bring them closer to their favourite sporting event of the year.
“This sponsorship is another major step in that direction. The TikTok community in Pakistan is very talented and we are excited to see the content they will be coming up with using the anthem and our official hashtag for the campaign #KhelegaPakistan.”