Tata group named as the title sponsor of the IPL for two seasons

The Tata group will replace Vivo as the IPL title sponsor for the next two seasons- 2022 and 2023, the IPL governing council announced on Tuesday.

Vivo had a deal of ₹2200 crore for title sponsorship rights from 2018-2022 but the firm asked BCCI to find a new bidder to which the board agreed and roped in the Tata group.

The decision was taken in the recent Governing Council meeting of the IPL conducted today. After the Governing Council meeting, IPL chairman Brijesh Patel announced that Tata Group will be the primary sponsor for the next two seasons.

“Vivo has exited and the Tatas will be title sponsors,” Brijesh Patel was quoted as saying by Cricbuzz.

“The Governing Council has approved the CVC acquisition of the Ahmedabad team and we will issue the LoI today (January 11),” he added.

Even though the agenda of the Governing Council meeting was to discuss the CVC Capital, but the matter of mega auction dates was brought up as well and the IPL chairman stated that it will be held in Bangalore on February 12 and 13.

“This was supposed to happen sooner or later as Vivo’s presence was bringing bad publicity for both the league as well as the company. With negative sentiment around Chinese products, the company had to pull out of the sponsorship with one season left for the deal to be completed,” said a BCCI source.

BCCI will not lose any money as it is still assured of an annual sponsorship sum of Rs 440 crore which will now be paid by the new sponsors. The board has not made a call on how much time they will allocate to the two new teams for signing up players. Few reports suggest that the new teams will be given a few weeks to build up squads and formal letters will be issued to the Lucknow and Ahmedabad franchises this week.

Vaibhav Tripathi
Just another Cricket fan who loves talking and writing about the game.

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